We Read Every Word. Here’s Why That Matters.

Because strategy doesn’t start on the call — it starts with what you’re willing to say before we ever meet.

You’ve seen them before — those intake forms that feel like they’re going straight into the void.

You type out your answers, hit submit, and then... crickets. On the call, the person has no idea who you are or what you wrote. You’re repeating everything, wondering why you even bothered.

That’s not how we do things.

When we ask you to fill out a pre-call intake, we mean it. Not as a hoop to jump through, not as busywork, but as the actual beginning of our work together.

We read every single word — because the real insight is often in what’s not being said outright. The hesitation in how you talk about your revenue. The pause in naming what’s really not working. The moment you say “burned out” instead of “overwhelmed.”

And there’s data to back this approach.

According to a study by Salesforce, 82% of buyers say they want conversations that are tailored to their specific needs — yet most discovery calls sound like generic checklists.

Harvard Business Review also reports that only 18% of executives feel that their first strategy conversation was productive. The rest? Surface-level or a total miss.

And in our own client work, we’ve found that reviewing intake responses before a call increases alignment and clarity on both sides — often saving 10–15 minutes of back-and-forth that would otherwise be spent “catching up” on context.

We use your words to dig deeper. We look for patterns. Pressure points. Contradictions. And moments of clarity you might not even see yet.

Why?

Because you don’t need another call where someone parrots back what you already know. You need a conversation that meets you where you are and moves you forward.

And that kind of conversation starts before we ever log onto Zoom.

That’s why we take your intake seriously. It helps us show up better — with context, clarity, and a deeper understanding of your world. You’re not just a lead in our pipeline. You’re a person who’s built something real, and maybe, just maybe, you’re ready to build what’s next from a more aligned place.

So if you’re filling it out, don’t hold back. Say the thing. Write the truth. We’ll meet you there — fully prepared.